I received an email today from a client we just started working with – someone who is losing $5,000,000 per year in rental income. As I read his email, I felt his pain and clearly understood his sense of urgency in turning this around. As CEO, he knows this is simply unacceptable – and clearly that is why he has chosen to take action to get his people the systems needed to recapture this lost revenue.
I have the opportunity to work with many amazing companies within the Health Care industry every single day. In any given week, we are coaching well over 200 professionals from a variety of companies all over the country. What this does is give us perspective – and serves as a “Lab,” where systems can be tested, reformulated, and perfected. We, in turn, improve what we do at least 1% every single day. That means we never stop growing our training - and neither should you.
I find it very interesting to observe people within our industry at this critical moment. I believe leadership has never been more important than it is right now. People are scared, investors are in panic mode, and executives are under more pressure than they’ve experienced in decades. More than my training, what companies need right now are strong leaders with a vision and a plan - to not just survive, but thrive in this economy. The good news is that we are in one of the very few industries that is doing well, despite the Wall Street meltdown. Depending on how you navigate the waters, this could potentially be a time of incredible growth for your organization!
So, as I read the email from my new client as well as the many others he has sent out to his organization to buy into the training and to create urgency regarding the new systems being rolled out, I could not help but admire his spirit. He’s rallying the troops, he’s putting forth a vision, he’s not afraid of what might happen. He is truly the captain of his ship, steering it where he wants to go versus where the tide chooses to take it.
For many years, our industry was growing at record levels and sales came easy. That kind of smooth success doesn’t prepare you for the economic storm we face today. Today, Marketing Directors are frustrated and many have lost their confidence. Executive Directors are working with smaller budgets and employee morale is at an all-time low. People are facing both personal and professional pressure like never before.
Whether you run an Assisted Living Organization, Home Health Care, or Skilled Nursing Centers, the #1 thing you can do today is set your vision in stone, scream it from the mountaintops every single day, and keep screaming - until people begin to lock onto your vision, your passion and your message and follow through on it. The more fired up you are, the more energized your organization will become.
Helen Keeler was once asked, “What would be worse than being born blind?” She replied, “To have sight without vision.” Sadly, too many people are placed into leadership positions lacking a vision for the organization they will lead.
According to John Maxwell, all great leaders possess two things: they know where they are going, and they are able to persuade others to follow. I cannot stress enough the importance of your leadership right now. I am certain that one year from now, my client will not be losing $5,000,000 in revenue annually but netting an additional $5,000,000! Yes our training is a key component - but his leadership and vision are the crucial catalysts to make it all happen!
What about you? Do you know exactly where you are going? Are you persuading people within your organization to follow?
Now, more than ever, your people need your leadership!
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