WHERE THERE’S ACTIVITY – THERE’S SUCCESS!

A few weeks ago, everyone was talking about those supposed “little green shoots” that are a sign the economy’s growing. Because everyone’s waiting for a sign that it’s okay to do business again.

Why wait? You don’t need a sign. The time to do business is always now. And you always have a choice: you can choose to be discouraged & accept excuses– or you can start growing the revenues of your seniors community today.

If you haven’t had a chance to check out my new article, “Three Success Stories: This Economy Can Be Beat,” I think you should. You’ll find out about three very different seniors communities that took our coaching and training on board, and, through effective leadership and marketing, boosted their bottom lines in amazing ways.

And it demonstrates that you can turn things around now by making the right effort with the right tools.

I like to say, “Where there’s activity, there’s success.” The marketing teams at all three of those companies increased what we call “Income-Producing Activity” – that encompasses everything you can do to make sales happen. And the result? Well, guess what? Sales happened!

The fact is, by not doing everything you can to fill up empty units, you’re letting money fly out the door. Say you have 10 apartments empty that go for $3000 a month – that’s $30,000 you should be making every month, but aren’t! Not investing in your marketing team is actually costing you more money – because if you don’t up your sales efforts, those apartments will most likely stay empty until the economic picture improves.

Again, why wait - and why continue to lose money you don’t have to lose?

In times like these, you have to work smarter – and harder. That’s the simple “secret to success” for difficult times.

That means breaking down the sales process into stages, and making the most of every step along the way. Personalizing each call or visit and engaging your potential customer to evaluate their needs so you can meet them are the most powerful tools at your disposal. Developing an effective Outreach program that yields the most productive referrals, as well as doing effective follow-up on every sales call or visit. It’s what I call “The Science of Selling.” It’s not rocket science – but it sure is a profitable science.

Make the investment. Make the effort. Make the most of now.

That’s how you prosper tomorrow.